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Two Centrum Cardio® a Day - You May See Cholesterol-Lowering Benefits of Phytosterols in as little as 4 Weeks!‡

Concerned about cholesterol? Well now there is a new way to help lower it. NEW Centrum Cardio® gives you the complete nutrition you'd expect from Centrum® - combined with a significant cholesterol-lowering ingredient.‡

• The first and only^ complete multivitamin with CoroWise® phytosterols that can lower cholesterol‡
• A daily serving (2 tablets) contains 800 mg of CoroWise® phytosterols, a natural ingredient mainly derived from soybeans that works by blocking cholesterol absorption and significantly lowers bad (LDL) cholesterol‡
• May see the cholesterol-lowering benefits of phytosterols in as early as 4 weeks‡
  
  
  • ‡Foods or dietary supplements containing at least 400 mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A daily serving of Centrum Cardio® (2 tablets) contains 800 mg of CoroWise® phytosterols.
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Kroger Active Lifestyle Fat Free Milk is the first nationally available milk to contain CoroWise™ plant sterols.  It tastes great and has the added bonus of helping to reduce cholesterol!*

The Kroger Company is committed to providing customers with the products they need and want to make their lives better and healthier.  The new Active Lifestyle Fat Free Milk with CoroWise™ plant sterols is one example of this commitment.  The product is available in a half-gallon size nationwide in Kroger and Kroger Marketplace as well as local banner stores such as Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. 

*Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Each serving of Kroger Active Lifestyle Fat Free Milk contains 0.4g per serving.

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Available in 2 delicious flavors, Oatmeal Raisin and Honey Nut, Nature Valley Healthy Heart Chewy Granola Bars contain 0.4g of plant sterols per serving. These are the only granola bars that contain CoroWise™ plant sterols. Also, Nature Valley Healthy Heart Chewy Granola Bars are a good source of both whole grain and fiber. Look in your grocer's snack bar aisle and try them today to enjoy the scrumptious taste of Nature Valley along with cholesterol-lowering plant sterols! Plant sterols, eaten twice daily with meals for a 0.8g total, may reduce heart disease risk in a diet low in saturated fat and cholesterol. Nature Valley Healthy Heart has 0.4g per bar.

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Minute Maid® Premium Heart Wise™ is the first orange juice clinically proven to help reduce cholesterol, with 1 gram of CoroWise™ plant sterols per 8-fluid-ounce serving. In a recent clinical study conducted at the University of California Davis Medical Center, participants significantly lowered their LDL cholesterol by drinking two 8-fluid-ounce servings of Minute Maid Premium Heart Wise orange juice with CoroWise™ plant sterols daily with meals for eight weeks. Benefits were demonstrated in men and women with normal to borderline high total cholesterol.

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Giant Eagle® Fat Free Milk with 0.4g CoroWise™ plant sterols per serving supplies cholesterol reducers which are clinically proven to help reduce your risk of heart disease*. Enjoy a cold glass of refreshing milk knowing that you are helping reduce your cholesterol and improve your heart health at the same time. Giant Eagle Fat Free Milk with CoroWise™ is also an excellent source of calcium, helping you build strong bones. It is available in half-gallons at participating locations.

• Giant Eagle Inc., ranked 32 on Forbes magazine’s largest private corporations list and recipient of Grocery Headquarters’ 2007 Retailer of the Year Award and the EPA’s ENERGY STAR Retail Partner of the Year Award, is one of the nation’s largest food retailers and food distributors with approximately $7.1 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 158 corporate and 65 independently owned and operated supermarkets in addition to 138 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
• * Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Each serving of Giant Eagle Fat Free Milk containing plant sterols supplies 0.4g per serving.
  
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Oroweat® Whole Grain & Oat Bread not only has the consistently delicious taste you’ve come to expect from Oroweat, it’s also one of the only breads that is made with ingredients that may help you reduce cholesterol.

That’s because Oroweat is made with CoroWise™ plant sterols from vegetable oil. Oroweat Whole Grain & Oat bread is a truly nutritious part of your daily routine.

Three delicious slices of Oroweat Whole Grain & Oat bread each day will provide at least 0.8 grams of plant sterols, which may help reduce your “bad” cholesterol, when consumed as part of a diet low in saturated fat and cholesterol.**

In addition to containing CoroWise™ brand Naturally Sourced Cholesterol Reducer™, Oroweat Whole Grain & Oat is made with 100% whole grain and whole oats, which means you will get the nutritional benefit you have always expected from Oroweat. It is also rich in natural fiber, vitamins & minerals, phytonutrients and antioxidants found in whole grains and you’ll never find hydrogenated oil or trans fat.

* Available in most cities in the West, Northwest and Southwest US.

** Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Consuming 50 g of Oroweat Whole Grain & Oat, approximately one and a half slices, per eating occasion will provide at least 0.4 g of plant sterols.

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Vitalicious Inc., known for creating baked goods with nutritional benefits, such as vitamins and minerals, is the first baked goods company to include CoroWise™ plant sterols in its muffin product line. The new Dark Chocolate Pomegranate flavor of VitaTops™ muffin tops are now available online at www.vitalicious.com.

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The Hain Celestial Group, the leader in Rice Beverages, introduces Rice Dream Heartwise™, the first and only rice beverage to display a heart health claim. Rice Dream Heartwise contains CoroWise™ plant sterols which includes plant sterol esters - a plant based extract that has been clinically shown to lower cholesterol and may reduce the risk of heart disease. It has a light, refreshing flavor that many people prefer to other non-dairy beverages.

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Cheese has traditionally been one of the first foods a person gives up when they discover their cholesterol is high. Thanks to Lifeline Food Co., this is no longer the case. A single 1-oz serving of the cheese, which comes in Cheddar, extra sharp Cheddar, japaleno Jack and mozzarella, contains 0.65g plant sterol esters. A serving at two meals provides the recommended amount to reap the cholesterol-lowering benefits of plant sterol esters. Lifetime cheeses are made with CoroWise™ plant sterols. The cheese with plant sterol esters actually tastes creamier than the regular low-fat product because the plant sterol esters act as a fat mimetic.

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GNC's Heart Advance™ dietary supplements help maintain healthy cholesterol levels, supports heart and blood vessel function, and helps maintain healthy homocysteine levels.

• CoroWise™ Plant Sterols - These sterols are natural compounds found in fruits, vegetables and whole grain products. Numerous clinical studies have demonstrated the ability of phytosterols to have a beneficial effect on LDL cholesterol levels. The FDA has approved a health claim that 400mg per serving of free phytosterols taken twice a day with meals for a daily total intake of at least 800 mg as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.
• Isomer E™ -- Supplies a full spectrum of vitamin E isomers (tocotrienols and tocopherols), with 100 percent more antioxidant capacity than natural vitamin E.
• B-Vitamins - Vitamins B6, B12 and folic acid, which play a vital role in the maintenance of normal homocysteine levels (a recognized marker of cardiovascular health).

• Essential Fatty Acids - Omega-3 and omega-6 are two types of essential fatty acids. Fatty acids help to support the cardiovascular system by providing dietary support for normal blood lipids.
• Coenzyme Q-10 - an ingredient that exists in every living cell. It is known for its antioxidant properties. It helps support heart and blood vessel function.
• Policosanol - A mixture of fatty compounds derived from rice bran.

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